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How do I fix the duplicate status of my Google Business profile?

2. July 2025

Google Business Profile | Google Company Profile | Duplicate

If Google recognizes a company profile as a duplicate, it is no longer displayed publicly and can no longer be edited. This usually happens if Google already has a similar or identical location in the system.

Why has my profile been marked as a duplicate?

Google may recognize this:

• The same or very similar address as an existing profile

• The same name or telephone number

• Multiple profiles at the same location (e.g. for sub-companies or branches)

What can I do?

1. Log into the Google Business Dashboard at business.google.com

2. Check whether the profile is marked as "Duplicate" or "Not published".

3. Make sure that it is an independent business, e.g. by:

   • Different name, opening hours, telephone numbers

   • Separate entrances, own website, own external signage

How to request activation:

1. Contact Google Business Support.

2. Explain why it is not a duplicate.

3. Attach photos as proof:

   • Exterior view with visible company name

   • Different entrances, facades, logos, etc.

4. Provide the URLs of all affected profiles.

How long does it take?

Processing by Google usually takes a few working days to two weeks. You will receive feedback by email or see the change directly in the dashboard.

Inform guidle Support as soon as the profile has been activated so that the changes and new entries can be initiated.

Note: This text was translated by machine translation software and not by a human translator. It may contain translation errors.